Renders are used exclusively to represent our hardware products — devices, accessories, and physical tech. They serve to translate industrial design into an expressive, precise visual language. All non-hardware elements must be visualized using our custom illustration style, to ensure consistency across the brand.

Render context — hardware product visualization

Lighting is used to enhance — not distract. It should emphasize the defining features of a product's industrial design, including its contours, surface transitions, and form factor. Avoid hard, linear reflections; light should feel natural, soft, and intentional. Its role is to support clarity and showcase the product without overpowering it.

Render lighting example 1
Render lighting example 2

Material rendering must be faithful to the actual product. Surfaces, finishes, and textures should mirror reality — whether it's a matte backplate, a polished glass panel, or a brushed metal edge. Accurately rendered materials help communicate the quality, functionality, and tactile experience of the product.

Render materials example 1
Render materials example 2
Render materials example 3
Render materials example 4
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