01

Logo

Usage, clear space, minimum sizes, placement rules.

Planned
02

Colors

Brand palette, primary and secondary, usage rules.

Planned
03

Typography

Brand typefaces, hierarchy, and pairing rules.

Planned
04

Photography

Photo style, treatment, and composition.

Planned
05

Illustration

Style, colors, and application guidelines.

Planned
06

Voice & Tone

How we write and communicate the brand.

Planned