Product logos

Product logos are used to identify individual Trezor hardware devices. Each product logo combines the Trezor logotype with a product-specific identifier and follows consistent usage rules across all placements.

Types of product logos

Product families

Currently it is the 'Safe' and the 'Keep' product family. For these products, we use the basic text treatment for the word Trezor and the name of the product family, for example 'Trezor Safe' or 'Trezor Keep'. The numbering of the individual products or the text designation of the products is treated with highlight treatment.

Other products/services

Other products or services that do not form multiple product families use the base treatment only for the word 'Trezor' and the subsequent product or service name is treated with a highlight.

Reduced version

In special cases, product logos containing the name of the product family and the designation of the specific model may also be used without the word 'Trezor'. In such cases, the main Trezor logo must always be present nearby or within the medium content.

This is relevant only for product family logos and its reduced versions.

Safe zone

Safe zone refers to the area around the logo where no other elements or text should intrude. It ensures visibility and readability, especially in print or digital media, preventing any potential visual clutter or interference.

Minimum size specification

Minimum size of the logo for digital placement is 30 px in height

Minimum size of the logo for usage in print is 80 mm in height

Scaling logo to its minimum size should always maintain its aspect ratio. This measurement focuses on the visual content alone, excluding safe zones or padding. Adherence to this guideline guarantees clear visibility across digital and print usage, ensuring the logo retains its impact without compromising legibility.

Application on different types of backgrounds

Example of recommended logo variants for specific areas on the grayscale spectrum.

The black variant of the logo is intended for application on a light background in the marked area on the spectrum (15% of the lightest shades).

The white variant of the logo is intended for application on a dark background in the marked area on the spectrum (50% of the darkest shades). However, care should always be taken to ensure sufficient contrast and legibility of the logo.

Application on multi-colored background

For application in photos or video, it is intended to always use the white version of the logo. In case of insufficient contrast, it is recommended to darken the area on which the logo is applied or add a black layer with the appropriate opacity so that the logo is recognizable and legible.

Content in the highlighted box is formed by cut-out. So it is always with the background color or image.