Brand
Main logo
The primary Trezor logo — usage rules, clear space, and placement guidelines.
Black version
White version
Primary logo asset. Recommended for all logo placements.
Safe zone
Safe zone refers to the area around the logo where no other elements or text should intrude. It ensures visibility and readability, especially in print or digital media, preventing any potential visual clutter or interference.
Minimum size specification
Minimum size of the logo for digital placement is 30 px in height
Minimum size of the logo for usage in print is 5 mm in height
Scaling logo to its minimum size should always maintain its aspect ratio. This measurement focuses on the visual content alone, excluding safe zones or padding. Adherence to this guideline guarantees clear visibility across digital and print usage, ensuring the logo retains its impact without compromising legibility.
Application on different types of backgrounds
Example of recommended logo variants for specific areas on the grayscale spectrum.
The black variant of the logo is intended for application on a light background in the marked area on the spectrum (20% of the lightest shades).
The white variant of the logo is intended for application on a dark background in the marked area on the spectrum (50% of the darkest shades). However, care should always be taken to ensure sufficient contrast and legibility of the logo.
Application on multi-colored background
For application in photos or video, it is intended to always use the white version of the logo. In case of insufficient contrast, it is recommended to darken the area on which the logo is applied or add a black layer with the appropriate opacity so that the logo is recognizable and legible.
Content in the highlighted box is formed by cut-out. So it is always with the background color or image.
Usage examples
The main logo is intended as the primary variant and is recommended for all placement cases.
The only exceptions are cases where the size does not allow it or the format directly requires it. For example, an app icon or the back of a Trezor device.
Black version
White version
Complementary logo asset. Recommended for use only in edge cases in placements where the standard logotype does not fit.
Safe zone
The safety zone is defined by the height of the arch at the top of the lock.
Safe zone refers to the area around the logo where no other elements or text should intrude. It ensures visibility and readability, especially in print or digital media, preventing any potential visual clutter or interference.
Minimum size specification
Minimum size of the logo for digital placement is 30 px in height
Minimum size of the logo for usage in print is 5 mm in height
Scaling logo to its minimum size should always maintain its aspect ratio. This measurement focuses on the visual content alone, excluding safe zones or padding. Adherence to this guideline guarantees clear visibility across digital and print usage, ensuring the logo retains its impact without compromising legibility.
Application on different types of backgrounds
Example of recommended logo variants for specific areas on the grayscale spectrum.
The black variant of the logo is intended for application on a light background in the marked area on the spectrum (20% of the lightest shades).
The white variant of the logo is intended for application on a dark background in the marked area on the spectrum (50% of the darkest shades). However, care should always be taken to ensure sufficient contrast and legibility of the logo.
Application on multi-colored background
For application in photos or video, it is intended to always use the white version of the logo. In case of insufficient contrast, it is recommended to darken the area on which the logo is applied or add a black layer with the appropriate opacity so that the logo is recognizable and legible.
Content in the highlighted box is formed by cut-out. So it is always with the background color or image.
Usage examples
It is recommended to use the lock symbol in places where there is not enough space or the format directly requires it.
In other places, it is essential that the user flow should first clearly introduce main logo. Lock symbol can then be used as standalone element only after introducing main logo within this flow. For example, within a package, we present the main logo on the front and only the symbol on the inside after opening the package. Also the envelope, seed phrase card and get started manual is treated only with the lock symbol.