Brand
Photography
Photography is one of the most powerful ways we express who Trezor is. Every image shapes how people feel about our brand — before they ever read a word. These foundations define the visual principles that apply across all Trezor photography.
Always show the product or its use in clear, simple angles. The situation should be easy to understand, with no confusion about what's happening.
Images should evoke a sense of trust and highlight the effortless convenience of using Trezor. Show users actively engaging with the product — not just holding it. Capture subtle moments of satisfaction and confidence that reflect the ease and security Trezor brings to people's digital lives.
Reflect our global audience by including diverse people in natural, relatable environments. Visuals should feel authentic and inclusive, representing different lifestyles and geographies.
Cast should resonate with the target users of the specific product being featured, engaging with Trezor in natural, everyday environments. They should represent people who prioritize security and simplicity in their digital lives.
Feature the product in real-life, relatable settings — whether at home, in the office, or on the go. Trezor should feel like a natural extension of the user's daily life.
Match the environment to the product tier
Entry-level products feel at home in more casual, everyday spaces
Premium products call for elevated settings — refined interiors, quality materials
The qualities that make a Trezor image feel like a Trezor image — regardless of where it lives. These are the technical guardrails that keep our photography consistent and recognizable across every touchpoint.
Lighting
Use clean, natural lighting that emphasizes the product's simplicity and modernity. Favor soft, diffused, warm light. Avoid harsh shadows or clinical studio setups. If artificial lighting is necessary, it should be invisible.
Color & Tone
Keep color grading natural and true to life. Skin tones should look healthy and accurate. The overall palette should feel clean and contemporary. Avoid heavy filters or trendy grades that date quickly.
Composition
Favor compositions that feel effortless and observational. Give subjects room to breathe. Use depth of field intentionally to direct focus toward the product or the person.
Post-Production
Editing should enhance, not transform. Maintain consistency across a set of images. Avoid over-retouching or making images feel artificially perfect.