Visual
Overview
The visual layer of Trezor's identity — the elements people see, and the rules that hold them together. Each one flexes and combines in different ways, but always builds on the same brand and design principles.
The Toolkit
Logos
Our mark. Usage rules, clear space, and asset downloads.
Colors
Brand palette with primary, secondary, and greyscale guidance.
Typography
Typeface, weights, hierarchy, and the styles that define how Trezor reads.
Iconography
Icon system, weights, and custom extensions for Trezor products.
Photography
Visual direction for lifestyle and product photography across touchpoints.
CGI
Product visualization for hardware. Context, lighting, and material treatment.
Illustrations
Hand-drawn and digital illustration style, coloring, and production specs.
Composition
Layout principles and spatial relationships across brand touchpoints.
Motion
Motion and animation principles for products and brand communications.
How identity connects to principles
Each identity component is shaped by our design principles. Some connections are direct, others are more subtle — but nothing in this toolkit exists without a reason traceable to our beliefs.