Colors

As Trezor’s primary palette, Green is essential for main brand communication. Neon Green and Deep Green should be used prominently, with bright green accents on dark backgrounds to maintain consistent identity.

As a secondary palette, Orange is inspired by Bitcoin and used selectively to enhance creativity in special events and campaigns. It is not intended for main communication but can serve as a bold accent within specific marketing areas or topics.

Violet, a secondary palette representing alternative cryptocurrencies, adds more options to marketing activities and special campaigns. It is not meant for main communication but supports creativity in specific contexts, ensuring harmony with primary colors.

Cool Grey is the primary greyscale for digital use. Its subtle blue undertone is suited for screens, UI components, and digital materials.

Neutral Grey is designated for print applications. It ensures accurate reproduction across printed materials without unwanted color casts.

Trezor's palette is constant, but how intensely we use it isn't. Color intensity scales with the job of the touchpoint — and that job correlates with how close the user is to their assets.

Marketing and campaigns can be expressive: saturated, high-contrast, Neon-forward. Their job is to attract and excite, and there's room to be bold. Product surfaces are calmer: more white, more space, Neon reserved strictly for action. Their job is to feel dependable while someone manages real money.

The rule of thumb: the brand gets louder the further it sits from the user's assets, and quieter the closer it gets. A campaign page can shout. A transaction screen should whisper.

Neon Green leads — so it has to stay rare. Its power to direct comes entirely from restraint.

Use it for the primary action and the primary path: the one thing you want someone to do or see next. On any given screen or surface, there's usually only one. More than one primary Neon element and none of them leads — they compete.

Neon Green marks action, not content. It belongs on buttons, arrows, indicators, interactive accents — the things that move someone forward. It's not a text color and not a background for large areas; at scale it stops pointing and starts shouting.

Deep Green holds — it creates environment, not direction. Use it as a ground, not a highlight.

It works as a backdrop for brand moments, packaging interiors, and marketing surfaces where you want a sense of depth and security. Neon Green sits beautifully on it — that pairing, bright accent on deep ground, is one of the brand's most recognizable combinations.

Because Deep Green is an environment, it's mostly absent from product UI, where light is the working ground. It appears in product sparingly, for specific moments — not as a default surface.